Friday, August 21, 2009

The Dirty Secrets of Fiji Water

by Alex Knapp

I'm not a drinker of bottled water, an attitude that has only hardened in me since I saw the brilliant skewering of the whole concept. But even I was shocked at the ruthless way Fiji's government acts to protect Fiji bottled water–the most popular bottled water in the world.

I sat down and sent out a few emails—filling friends in on my visit to the Fiji Water bottling plant, forwarding a story about foreign journalists being kicked off the island. Then my connection died. "It will just be a few minutes," one of the clerks said.


Moments later, a pair of police officers walked in. They headed for a woman at another terminal; I turned to my screen to compose a note about how cops were even showing up in the Internet cafés. Then I saw them coming toward me. "We're going to take you in for questioning about the emails you've been writing," they said.


What followed, in a windowless room at the main police station, felt like a bad cop movie. "Who are you really?" the bespectacled inspector wearing a khaki uniform and a smug grin asked me over and over, as if my passport, press credentials, and stacks of notes about Fiji Water weren't sufficient clues to my identity. (My iPod, he surmised tensely, was "good for transmitting information.") I asked him to call my editors, even a UN official who could vouch for me. "Shut up!" he snapped. He rifled through my bags, read my notebooks and emails. "I'd hate to see a young lady like you go into a jail full of men," he averred, smiling grimly. "You know what happened to women during the 2000 coup, don't you?"


Eventually, it dawned on me that his concern wasn't just with my potentially seditious emails; he was worried that my reporting would taint the Fiji Water brand. "Who do you work for, another water company? It would be good to come here and try to take away Fiji Water's business, wouldn't it?"


What's even worse is that the Fiji water company is shipping away so much water that the citizens of Fiji are actually facing extraordinarily restrictive water rationing:

Our last rest stop, half an hour from the bottling plant, was Rakiraki, a small town with a square of dusty shops and a marketplace advertising "Coffin Box for Sale—Cheapest in Town." My Lonely Planet guide warned that Rakiraki water "has been deemed unfit for human consumption," and groceries were stocked with Fiji Water going for 90 cents a pint—almost as much as it costs in the US.


Rakiraki has experienced the full range of Fiji's water problems—crumbling pipes, a lack of adequate wells, dysfunctional or flooded water treatment plants, and droughts that are expected to get worse with climate change. Half the country has at times relied on emergency water supplies, with rations as low as four gallons a week per family; dirty water has led to outbreaks of typhoid and parasitic infections. Patients have reportedly had to cart their own water to hospitals, and schoolchildren complain about their pipes spewing shells, leaves, and frogs. Some Fijians have taken to smashing open fire hydrants and bribing water truck drivers for a regular supply.


SWM
http://www.solivakasama.org/



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